Building the future together. Responsibly.
Brand New Capital is a Strategic Advisory Company with a Private Equity business model, providing a robust stepping stone to leverage entrepreneurs' intrinsic talents.
Brand creativity, new markets, corporate discipline
We uncover brand truths combined with human insights and amplify them at scale to earn a place in people’s hearts.
The company comes first. We enforce Corporate discipline to ensure access to Equity, Bankability and optimal Exit.
Capital Structure Optimization
Equity and Debt Financing
We design and implement the optimal capital structure to identify the right investors for our partners.
New Markets Development
Combining Design Thinking with business acumen and the possibilities of new technologies, we define, identify, develop and ensure real, sustainable business growth.
Selling the Business
Switzerland offers a critical mass of clustered investors with the relevant requirements to provide an Exit when entrepreneurs are ready to sell their business.
After having sold their business and Exited, Brand New Capital supports entrepreneurs with large choices of best-in-class financial services providers in Switzerland.
Brand Strategy as measurable business driver
Brand New Capital deploys an innovative technology for managing your brand, to create added value for investors.
Before any useful branding discussions can start, it is vital to open everyone’s eyes to the position of the brand in the market. This is where the role of research and audits becomes crucial.
We interlink organisations, product or service attributes with compelling brand stories that build relations with the demanding consumer, and merge the business strategy with the brand strategy.
Successful design is rooted in a concept that builds a logical narration of the brand strategy, allowing us to navigate through the design process, and builds in-depth meaning to the brand.
The company always comes first
We ensure that interests of all current and future stakeholders are properly aligned. We transition the new company from entrepreneurship to “bankable” private or public corporation. We patent IP under Swiss law and consolidate the business in Switzerland when optimal.
Our clients are our partners, literally
We only work with clients whose responsible philosophy is compatible with ours. We capitalize the majority of our fees into our clients’ equity and literally become partners. We continue monitoring, helping and advising during the development stage we have designed together. Our interests are aligned.
Brand New Team
Team for the future
Based in Zürich, Switzerland, Brand New Capital is the paradigm of Strategic Advisory innovation. Our core in-house financial team is carefully integrated with our core in-house branding and marketing teams, key for a value-added business development.
New markets growth
Brand New Capital’s marketing execution supports both short- and mid-term sales activities and long-term brand equity.
Brand New Labs
Brand New Labs are our on- and off-line platforms to experience the interface of business and creativity LIVE.